Alpinestars

In 1963, a leather craftsman by the name of Sante Mazzarolo brought forth a future icon. Based in the small Northern Italy town of Asolo & with the perennial Alpine star flower as its namesake, Mr. Mazzarolo began producing the first products bearing the Alpinestars moniker. At that time a new sport called motocross was establishing itself & becoming quite popular across Europe. Very much aware of the sport, Sante realized an opportunity to apply his talents & technical acumen to design a new type of footwear that would meet the protective needs & demands of this beautiful yet brutal form of athleticism. The revolutionary boot that Mr. Mazzarolo produced would become an archetype for motocross protection. Alpinestars, since its inception in 1963, is now the world-leading manufacturer of professional racing products, motorcycling airbag protection, high-performance apparel, & technical footwear. Alpinestars understands that the best design & research is achieved under extreme conditions. Their involvement in Formula 1, MotoGP, AMA Supercross & Motocross & NASCAR, & countless other top racing organizations has led to the creation of the most advanced & innovative technical equipment for the world racing’s top athletes. The company employs about 700 staff worldwide with headquarters in Los Angeles, California, Northern Italy, Tokyo & Southeast Asia headquarters in Bangkok, Thailand.
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