Collection: HARD Motorsport

Founder Adam Harding had a distinct vision of how he could improve on the designs of the time. He focused on engineering quality products for a zero-hassle installation process, making sure there is absolutely little to no fab work required. It worked. Today, HARD Motorsport is innovating for perfection in a market where others have simply accepted the mundane. They don’t want to be the biggest company in the world, just the best. The HARD Motorsport goal is to build a product line focused on innovation and unmatched engineering quality for the BMW racing community. They proudly produce their parts in the USA and ship worldwide. In engineering, product development, sales, marketing, and customer service the same values that sparked the start of the company continue to drive each HARD employee, every day. 

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