Superchips is one of the industry leaders in automotive tuning for late model cars, Jeeps & trucks. Founded in England in 1983, Superchips was one of the first companies to specialize in tuning vehicles with computer-controlled fuel-injection systems. While Superchips originally focused on serving the British racing community with high-end solutions, the company eventually began to provide power to performance enthusiasts throughout the world. Now, Superchips sells tens of thousands of hand-held programmers per year from its headquarters in Ogden, Utah. In 2015, Powerteq LLC (who owned Superchips), was acquired by the Holley Performance Group. The deep line of Holley brands marries tremendous technology with cutting-edge resources & industry roots. The combination of talented personnel at Powerteq & the resources of Holley Performance Group ensure that exciting aftermarket products will launch from Superchips for many years to come.